Allen Lau
Founder/CEO of Wattpad

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When people ask me what The Founder City Project is and why I'm a part of it, I like to say "It's this thing that saved me." From great business advice to kinship with a small peer group that you can trust with your life, Founder City has made founder life way less lonely and way more successful.

When you declare that you’re founding a company, a whole new dimension of Toronto opens up to you. The best part? The Founder City Project. I trained and joined a peer group of eight incredible founders. Our monthly meetings are my secret for staying sane. It’s a safe space, completely confidential, and without it, being a founder would be a much much much harder job than it already is.

Ben ignited The Founder City Project, which gathered [its first] 200 founders to sign up and commit to a confidential forum group/community in a very short period of time. I am lucky enough to be in the same forum with Ben over the last couple of years.  I would highly recommend working with him.

Huda Idrees
Founder/CEO of Dot Health

Tami Zuckerman
Founder of VarageSale

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Scott Weber
Developer Lead at Shopify

Founder City helped me better understand the importance and application of self-awareness within senior management teams and ongoing feedback are key to driving company growth.

The Founder City Project helped me face my ego and crush it so I can help others build the world, while giving me the confidence and skills to lead. The skills really gave me the courage [I needed].

I was a bit skeptical coming into the in-person class last week, but then was pleasantly surprised. I thought it taught really useful skills, and I was blown away at how useful the [peer] groups were, even across different industries and experiences.

Nathan Monk
Sr. Strategist, Growth and Scale at MaRS

Susana Ponce-Froment
Vice President of Credit at FundThrough

Chris Hadfield
O.C., O.Ont., M.S.C., C.D. (Ret’d) Astronaut, Space Shuttle veteran, Soyuz pilot, Commander of the International Space Station.

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Momentum: Our monthly Peer Forums and Team Forums transform people’s interpersonal trust, develop their support networks, and get teams focussed together on the right priority, every month.

Members say our Upteaming System is making them ~50% more productive.


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The first coaching platform that makes it easy for founders and their teams to get the support they need inside and outside their company to scale-up.


Started by four-time founder, Ben Baldwin, we've grown from 6 to 1,000+ founders and teams in just over 2 years.

No One Succeeds Alone.